There are certain personality based parties and there are certain ideology based parties in India.
BJP and Left parties are considered as ideology based parties.
Lallu Yadav and Mulayam Singh Yadav have parties with socialist background but at the moment they are more personality based parties rather than ideology based parties.
What is the ideology of BJP?
BJP is a part of Sangh Parivar? Hence its ideology is based on ideology of RSS. What is the ideology of RSS?
RSS is engaged in making hindus socially conscious. According to it, Hindu society was defeated in military struggles because it did not understand the importance of social solidarity and cohesion. Hindu society is highly fragmented on the basis of sects and castes. Individual and family issues are getting the preference both for religious issues as well as for economic issues and society is not getting the attention it deserved from Hindus. RSS is trying to create a more cohesive hindu society. It also dreams of a very wealthy and prosperous India. BJP is a political organization within the outfits promoted by RSS persons has a role to play in accelerating the cohesion among Hindus.
On an ideological basis, social issues dominate BJP's policy. It has to take care of economic development of the country. But somehow, BJP governments in power are not able to do much in the area of furthering the social transformation. They are getting engulfed in economic issues and going on the path shown by congress party persons. BJP is losing vote share because of that. It is not able to take care of the aspirations of its support base.
Some parties have as their support base people who want some money and some distribution of liquor for some days to give votes. BJP's core support base is not built on money and liquor. But BJP is unable to fulfil the needs of its support base in terms of its ideology and probably some party candidates are trying the money and liquor route.
For instance, can any BJP state government claim significant increase in Sangh Parivar acvitiy in its state due to its being in power in the state?
Ideological parties cannot progress further if they are not promoting their ideology.
Today Hindustan Times carried an editorial article with the caption there is no Hindu Vote? Who is responsible for such a state of affairs? It is BJP. It is there to develop a Hindu Vote/ It is its mission? Has it failed?
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