Wednesday, May 14, 2008

Malaysian Minister on Individual Social Responsibility

Tuesday, January 22, 2008

Minister calls for individual social responsibility to keep Kuching clean

A State minister yesterday called for the introduction of what he termed as "individual social responsibility" (ISR) to engage people from all walks of life to keep the city clean and scenic.

Environment and Public Health Minister Datuk Michael Manyin reckoned that such concept needed to be promoted in every city dweller rather than emphasizing too much on corporate social responsibility (CSR), which the government proposed more than two years ago. "Individuals have social responsibilities also, not only the corporate sector. If we all say this is not my job, that is not my job, there is no way we can make the city beautiful. It is the responsibility of each and everyone of us who lives in the city to make the place clean, green and beautiful. This is not the sole responsibility of the local councils and the government", he stressed.

Manyin made the remarks when officiating at the Tree-planting Day jointly organized by Kuching South City Council (MBKS), KTS Trading Sdn Bhd and Andreas STIHL AG Co Germany in conjunction with the 40th KTS-STIHL partnership anniversary at Muara Tabuan here when more than 400 trees were planted.

http://www.mbks.gov.my/pressdetails.asp?mode=187

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